Hyatt
Hyatt
Hyatt
Lead UX Product Designer
Full time employee
2017-2020
Info Architecture
01
Product Design
02
B2C
03
App design
04
User Research
05
Overview
The Global Navigation Redesign project for Hyatt Hotels aimed to improve the fragmented navigation systems across Hyatt.com in order to ultimately drive higher bookings.
Objectives
Solutions
Fixing a fragmented navigation user experience.
Feedback
Prototype testing built for usability and feedback.
Consistency
Overhauling the navigation for consistency.
Engagement
Rethinking and increasing engagement and satisfaction.
Research
Conducting user research driven design improvements.
A fragmented navigation
Hyatt's existing navigation systems were disjointed, reflecting the company’s internal structure rather than user needs. This led to a poor user experience, with inconsistent navigation across platforms and devices, making it difficult for users to find information and engage with Hyatt's offerings.
The existing navigation systems for Hyatt.com and World of Hyatt.com were disjointed, leading to a poor user experience. The lack of cohesion across different platforms and devices reflected the company's organizational structure rather than the users' needs and expectations.
We aimed to redesign the navigation to provide a consistent and intuitive experience, improving how users find information and interact with Hyatt's offerings. Key goals included enhancing navigation usability, ensuring cross-platform consistency, and boosting user engagement and bookings.
The project required a comprehensive approach to unify the navigation experience, improve content comprehension, and drive increased loyalty and revenue through an optimized user journey.
Our navigation was fragmented, and users felt lost. We needed to shift from an internal focus to a user-centric approach to improve their journey across our sites.
A fragmented navigation
Hyatt's existing navigation systems were disjointed, reflecting the company’s internal structure rather than user needs. This led to a poor user experience, with inconsistent navigation across platforms and devices, making it difficult for users to find information and engage with Hyatt's offerings.
The existing navigation systems for Hyatt.com and World of Hyatt.com were disjointed, leading to a poor user experience. The lack of cohesion across different platforms and devices reflected the company's organizational structure rather than the users' needs and expectations.
We aimed to redesign the navigation to provide a consistent and intuitive experience, improving how users find information and interact with Hyatt's offerings. Key goals included enhancing navigation usability, ensuring cross-platform consistency, and boosting user engagement and bookings.
The project required a comprehensive approach to unify the navigation experience, improve content comprehension, and drive increased loyalty and revenue through an optimized user journey.
Our navigation was fragmented, and users felt lost. We needed to shift from an internal focus to a user-centric approach to improve their journey across our sites.
A fragmented navigation
Hyatt's existing navigation systems were disjointed, reflecting the company’s internal structure rather than user needs. This led to a poor user experience, with inconsistent navigation across platforms and devices, making it difficult for users to find information and engage with Hyatt's offerings.
The existing navigation systems for Hyatt.com and World of Hyatt.com were disjointed, leading to a poor user experience. The lack of cohesion across different platforms and devices reflected the company's organizational structure rather than the users' needs and expectations.
We aimed to redesign the navigation to provide a consistent and intuitive experience, improving how users find information and interact with Hyatt's offerings. Key goals included enhancing navigation usability, ensuring cross-platform consistency, and boosting user engagement and bookings.
The project required a comprehensive approach to unify the navigation experience, improve content comprehension, and drive increased loyalty and revenue through an optimized user journey.
Our navigation was fragmented, and users felt lost. We needed to shift from an internal focus to a user-centric approach to improve their journey across our sites.
Revamping the navigation system
The task was to overhaul the navigation system, addressing inconsistencies and improving usability. This involved user research, persona updates, and prototyping to ensure the design was aligned with user needs. The goal was to create a consistent, user-friendly experience that boosted engagement and bookings.
The primary task was to overhaul the existing navigation system to address inconsistencies and improve user experience. This involved analyzing current navigation structures and user behavior to identify pain points and areas for enhancement.
We conducted tree testing and card sorting exercises to understand user needs and perspectives. Refreshing outdated personas with current insights was crucial for accurate design decisions. Ideation sessions helped brainstorm solutions, and high-fidelity prototypes were built and tested to validate changes.
Continuous refinement based on usability testing feedback was essential to ensure the design aligned with user mental models. Collaboration among team members, stakeholders, and leadership was critical for driving the project towards success.
The challenge was not just fixing navigation but aligning it with how users think and behave. We had to ensure that every click led users closer to what they were looking for.
Revamping the navigation system
The task was to overhaul the navigation system, addressing inconsistencies and improving usability. This involved user research, persona updates, and prototyping to ensure the design was aligned with user needs. The goal was to create a consistent, user-friendly experience that boosted engagement and bookings.
The primary task was to overhaul the existing navigation system to address inconsistencies and improve user experience. This involved analyzing current navigation structures and user behavior to identify pain points and areas for enhancement.
We conducted tree testing and card sorting exercises to understand user needs and perspectives. Refreshing outdated personas with current insights was crucial for accurate design decisions. Ideation sessions helped brainstorm solutions, and high-fidelity prototypes were built and tested to validate changes.
Continuous refinement based on usability testing feedback was essential to ensure the design aligned with user mental models. Collaboration among team members, stakeholders, and leadership was critical for driving the project towards success.
The challenge was not just fixing navigation but aligning it with how users think and behave. We had to ensure that every click led users closer to what they were looking for.
Revamping the navigation system
The task was to overhaul the navigation system, addressing inconsistencies and improving usability. This involved user research, persona updates, and prototyping to ensure the design was aligned with user needs. The goal was to create a consistent, user-friendly experience that boosted engagement and bookings.
The primary task was to overhaul the existing navigation system to address inconsistencies and improve user experience. This involved analyzing current navigation structures and user behavior to identify pain points and areas for enhancement.
We conducted tree testing and card sorting exercises to understand user needs and perspectives. Refreshing outdated personas with current insights was crucial for accurate design decisions. Ideation sessions helped brainstorm solutions, and high-fidelity prototypes were built and tested to validate changes.
Continuous refinement based on usability testing feedback was essential to ensure the design aligned with user mental models. Collaboration among team members, stakeholders, and leadership was critical for driving the project towards success.
The challenge was not just fixing navigation but aligning it with how users think and behave. We had to ensure that every click led users closer to what they were looking for.
Implementing solutions
We developed a revamped navigation system based on insights from customer research and iterative prototyping. High-fidelity prototypes were used for usability testing and stakeholder feedback. The redesign also enhanced the sign-in/sign-up process and My Account section, improving overall user satisfaction and interaction.
Extensive discovery work led to the development of a revamped navigation system for Hyatt.com and World of Hyatt.com. The new system addressed previous inconsistencies and provided a seamless, user-centric wayfinding experience.
Insights from customer research and iterative prototyping were utilized to create a cohesive design that improved navigation comprehension and consistency across various platforms and devices. High-fidelity prototypes facilitated remote usability testing and internal feedback, ensuring alignment with user needs and business goals.
The redesign also enhanced the sign-in/sign-up experience and My Account section, contributing to improved user interaction and satisfaction. The collaborative effort and strategic planning were key to the successful implementation of the new navigation system.
By iterating on prototypes and gathering constant feedback, we managed to design a navigation system that feels intuitive. Every decision was backed by research and user insights.
Implementing solutions
We developed a revamped navigation system based on insights from customer research and iterative prototyping. High-fidelity prototypes were used for usability testing and stakeholder feedback. The redesign also enhanced the sign-in/sign-up process and My Account section, improving overall user satisfaction and interaction.
Extensive discovery work led to the development of a revamped navigation system for Hyatt.com and World of Hyatt.com. The new system addressed previous inconsistencies and provided a seamless, user-centric wayfinding experience.
Insights from customer research and iterative prototyping were utilized to create a cohesive design that improved navigation comprehension and consistency across various platforms and devices. High-fidelity prototypes facilitated remote usability testing and internal feedback, ensuring alignment with user needs and business goals.
The redesign also enhanced the sign-in/sign-up experience and My Account section, contributing to improved user interaction and satisfaction. The collaborative effort and strategic planning were key to the successful implementation of the new navigation system.
By iterating on prototypes and gathering constant feedback, we managed to design a navigation system that feels intuitive. Every decision was backed by research and user insights.
Implementing solutions
We developed a revamped navigation system based on insights from customer research and iterative prototyping. High-fidelity prototypes were used for usability testing and stakeholder feedback. The redesign also enhanced the sign-in/sign-up process and My Account section, improving overall user satisfaction and interaction.
Extensive discovery work led to the development of a revamped navigation system for Hyatt.com and World of Hyatt.com. The new system addressed previous inconsistencies and provided a seamless, user-centric wayfinding experience.
Insights from customer research and iterative prototyping were utilized to create a cohesive design that improved navigation comprehension and consistency across various platforms and devices. High-fidelity prototypes facilitated remote usability testing and internal feedback, ensuring alignment with user needs and business goals.
The redesign also enhanced the sign-in/sign-up experience and My Account section, contributing to improved user interaction and satisfaction. The collaborative effort and strategic planning were key to the successful implementation of the new navigation system.
By iterating on prototypes and gathering constant feedback, we managed to design a navigation system that feels intuitive. Every decision was backed by research and user insights.
Success and insights
The redesigned navigation system significantly improved the user experience on Hyatt.com and World of Hyatt.com. The project led to increased content comprehension, higher engagement metrics, and better user satisfaction. Despite challenges with decision-making, the project successfully met its goals, driving better alignment with business objectives.
Project Metrics
Project progress was monitored through regular updates and stakeholder feedback, with a focus on aligning the navigation system with user needs and business objectives. Despite facing challenges with stakeholder alignment and decision-making, the project successfully moved forward through strategic planning and iterative design.
We tracked key metrics such as user engagement, navigation comprehension, and booking rates to evaluate the effectiveness of the redesign. Addressing feedback and refining the navigation system were crucial for achieving the project goals and ensuring a cohesive user experience.
The redesign made a noticeable difference. Users found what they needed faster, and the increase in engagement metrics proved that the new navigation system was a success.
Success and insights
The redesigned navigation system significantly improved the user experience on Hyatt.com and World of Hyatt.com. The project led to increased content comprehension, higher engagement metrics, and better user satisfaction. Despite challenges with decision-making, the project successfully met its goals, driving better alignment with business objectives.
Project Metrics
Project progress was monitored through regular updates and stakeholder feedback, with a focus on aligning the navigation system with user needs and business objectives. Despite facing challenges with stakeholder alignment and decision-making, the project successfully moved forward through strategic planning and iterative design.
We tracked key metrics such as user engagement, navigation comprehension, and booking rates to evaluate the effectiveness of the redesign. Addressing feedback and refining the navigation system were crucial for achieving the project goals and ensuring a cohesive user experience.
The redesign made a noticeable difference. Users found what they needed faster, and the increase in engagement metrics proved that the new navigation system was a success.
Success and insights
The redesigned navigation system significantly improved the user experience on Hyatt.com and World of Hyatt.com. The project led to increased content comprehension, higher engagement metrics, and better user satisfaction. Despite challenges with decision-making, the project successfully met its goals, driving better alignment with business objectives.
Project Metrics
Project progress was monitored through regular updates and stakeholder feedback, with a focus on aligning the navigation system with user needs and business objectives. Despite facing challenges with stakeholder alignment and decision-making, the project successfully moved forward through strategic planning and iterative design.
We tracked key metrics such as user engagement, navigation comprehension, and booking rates to evaluate the effectiveness of the redesign. Addressing feedback and refining the navigation system were crucial for achieving the project goals and ensuring a cohesive user experience.
The redesign made a noticeable difference. Users found what they needed faster, and the increase in engagement metrics proved that the new navigation system was a success.
Relevant Statistics
8+
Research sessions
3
Design iterations
6
Prototypes tested
12+
Stakeholder meetings
26+
Nav issues addressed
18%
Increase in engagement
Frequently asked questions
What was your technical approach to redesigning the Hyatt Global Navigation?
What was your technical approach to redesigning the Hyatt Global Navigation?
What was your technical approach to redesigning the Hyatt Global Navigation?
How did you ensure the redesigned navigation improved user experience?
How did you ensure the redesigned navigation improved user experience?
How did you ensure the redesigned navigation improved user experience?
What tools and methodologies did you use for the global navigation project?
What tools and methodologies did you use for the global navigation project?
What tools and methodologies did you use for the global navigation project?
How did you align the global navigation with Hyatt’s brand identity?
How did you align the global navigation with Hyatt’s brand identity?
How did you align the global navigation with Hyatt’s brand identity?
What were the key success metrics for the global navigation redesign?
What were the key success metrics for the global navigation redesign?
What were the key success metrics for the global navigation redesign?
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