This process is ideal, but not always typical. Each project has unique needs, so the UX and discovery process is flexible and can (should) adapt as needed.
This process is ideal, but not always typical. Each project has unique needs, so the UX and discovery process is flexible and can (should) adapt as needed.
Planning
Defining goals and objectives
Project goals, user needs, and constraints are identified to lay a solid foundation for success.
White boarding sessions
Definition of success
Problem & solution
Timeline planning
Planning
Defining goals and objectives
Project goals, user needs, and constraints are identified to lay a solid foundation for success.
White boarding sessions
Definition of success
Problem & solution
Timeline planning
Planning
Defining goals and objectives
Project goals, user needs, and constraints are identified to lay a solid foundation for success.
White boarding sessions
Definition of success
Problem & solution
Timeline planning
Alignment
Collaborating for clear direction
Stakeholders are brought in early to make sure there's a unified vision and strategy across the team.
Timeline refinement
Tracking progress
Level setting
Backlog of work
Alignment
Collaborating for clear direction
Stakeholders are brought in early to make sure there's a unified vision and strategy across the team.
Timeline refinement
Tracking progress
Level setting
Backlog of work
Alignment
Collaborating for clear direction
Stakeholders are brought in early to make sure there's a unified vision and strategy across the team.
Timeline refinement
Tracking progress
Level setting
Backlog of work
Validate ideas
Making sure solutions are effective
Ideas are tested early to make sure they meet user needs and align with project goals.
Test with users
Data collection
Data matrix
Synthesis
Validate ideas
Making sure solutions are effective
Ideas are tested early to make sure they meet user needs and align with project goals.
Test with users
Data collection
Data matrix
Synthesis
Validate ideas
Making sure solutions are effective
Ideas are tested early to make sure they meet user needs and align with project goals.
Test with users
Data collection
Data matrix
Synthesis
Create a process
Detailed planning for clarity
User stories and acceptance criteria are established to guide both design and development phases.
User stories
Documentation
Acceptance criteria
Backlog of items
Create a process
Detailed planning for clarity
User stories and acceptance criteria are established to guide both design and development phases.
User stories
Documentation
Acceptance criteria
Backlog of items
Create a process
Detailed planning for clarity
User stories and acceptance criteria are established to guide both design and development phases.
User stories
Documentation
Acceptance criteria
Backlog of items
Map & diagram
Visualizing and organizing ideas
Key features are mapped out and prioritized to focus on delivering maximum value efficiently.
Define timelines
Build priorities
Engineering alignment
Affinity mapping
Map & diagram
Visualizing and organizing ideas
Key features are mapped out and prioritized to focus on delivering maximum value efficiently.
Define timelines
Build priorities
Engineering alignment
Affinity mapping
Map & diagram
Visualizing and organizing ideas
Key features are mapped out and prioritized to focus on delivering maximum value efficiently.
Define timelines
Build priorities
Engineering alignment
Affinity mapping
Research & analysis
Understanding the landscape
Industry trends and competitors are examined to identify opportunities and market gaps.
Usable patterns
Who does it well?
Highlight features
Specific functionality
Research & analysis
Understanding the landscape
Industry trends and competitors are examined to identify opportunities and market gaps.
Usable patterns
Who does it well?
Highlight features
Specific functionality
Research & analysis
Understanding the landscape
Industry trends and competitors are examined to identify opportunities and market gaps.
Usable patterns
Who does it well?
Highlight features
Specific functionality
Build concepts
From ideas to visual structure
Wireframes and prototypes are created to visualize solutions and iterate on concepts.
Low to mid fidelity
Conceptualize
Idea building
Visualizations
Build concepts
From ideas to visual structure
Wireframes and prototypes are created to visualize solutions and iterate on concepts.
Low to mid fidelity
Conceptualize
Idea building
Visualizations
Build concepts
From ideas to visual structure
Wireframes and prototypes are created to visualize solutions and iterate on concepts.
Low to mid fidelity
Conceptualize
Idea building
Visualizations
Test with users
Gaining feedback for refinement
User testing is conducted to ensure designs are intuitive and effective in real-world scenarios.
Pressure test work
Validate or invalidate
Gather feedback
Analytics data
Test with users
Gaining feedback for refinement
User testing is conducted to ensure designs are intuitive and effective in real-world scenarios.
Pressure test work
Validate or invalidate
Gather feedback
Analytics data
Test with users
Gaining feedback for refinement
User testing is conducted to ensure designs are intuitive and effective in real-world scenarios.
Pressure test work
Validate or invalidate
Gather feedback
Analytics data
Work with devs
Bridging design and implementation
Close collaboration with developers ensures accurate translation of designs into a functional product.
Present ideas
Conversation starters
Scope communication
Viability discussions
Work with devs
Bridging design and implementation
Close collaboration with developers ensures accurate translation of designs into a functional product.
Present ideas
Conversation starters
Scope communication
Viability discussions
Work with devs
Bridging design and implementation
Close collaboration with developers ensures accurate translation of designs into a functional product.
Present ideas
Conversation starters
Scope communication
Viability discussions
Refine user interface
Refining visuals for impact
Visual elements are refined to align with the brand and enhance overall user experience.
High polish
Design language
Pixel-for-pixel
Organized & structured
Refine user interface
Refining visuals for impact
Visual elements are refined to align with the brand and enhance overall user experience.
High polish
Design language
Pixel-for-pixel
Organized & structured
Refine user interface
Refining visuals for impact
Visual elements are refined to align with the brand and enhance overall user experience.
High polish
Design language
Pixel-for-pixel
Organized & structured
Build a design system
Building a cohesive framework
Visual elements are refined to align with the brand and enhance overall user experience.
Almost always needed
Build for consistency
Design language
Single source of truth
Build a design system
Building a cohesive framework
Visual elements are refined to align with the brand and enhance overall user experience.
Almost always needed
Build for consistency
Design language
Single source of truth